Montecristo Cigars

 Since we’re on the topic of the Montecristo cigar bands and the beautiful visuals that the company has used in it’s marketing, I’d like to talk for a moment about their logo.  In 1935 when Alfonso Menendez bought the Particulares factory he started a whole new brand, Montecristo,  and you could say at that point in time commenced to take over the world. In 1937 Menendez purchased the H’ Upmann factory and moved his production team to the new factory.  I’ve mentioned that the Monctcristo band has a certain simple elegance and after taking a look at a lot of the different Cuban cigar logos, I’ve been noticing that the Montecristo logo is a lot simpler in design.  This logo was designed by John Hunter Morris and Elkan Co. Ltd. out of England.  What I found to be interesting is that the logo contains a triangle of 6 swords surrounding a fleur-de-lis. Traditionally the fleur-de-lis is a very French symbol resembling the lily……. See below!